Privacy Policy

Who we are

Definitiv provides wellness and health-related services including IV therapy, blood tests, laboratory diagnostics, home visits, clinic appointments, and Definitiv 360°. For the purposes of data protection law, the data controller is [Legal Company Name], trading as Definitiv, of [Registered Address].

You can contact us about privacy matters at [Privacy Email Address]. Because our services involve blood testing, diagnostic review, and tailored treatment support, we may process special category health data where permitted by law.

Information we collect

• Identity data, including your name, title, and date of birth.
• Contact data, including your email address, telephone number, home address, and billing address.
• Booking data, including appointment preferences, location details, treatment selections, and booking history.
• Health and clinical data, including symptoms, medical history, medications, allergies, blood test requests, blood test results, treatment suitability information, clinician notes, and follow-up information.
• Payment and transaction data, including billing information and payment status.
• Communications data, including emails, messages, and support enquiries.
• Technical and usage data, including IP address, browser type, device information, and on-site behaviour.
• Marketing data, including your preferences and consent choices.

How we collect data

We collect information directly from you when you complete website forms, make a booking, contact us, provide pre-treatment or clinical information, receive services, subscribe to updates, or otherwise interact with the website.

We may also collect technical information through cookies and similar technologies. More detail is set out in our Cookie Policy.

How we use your information

• To provide and manage appointments, treatments, and follow-up care.
• To assess treatment suitability and protect your health and safety.
• To coordinate blood testing, diagnostics, laboratory processing, and treatment recommendations.
• To communicate with you about bookings, results, and support.
• To process payments and maintain internal records.
• To improve our website, services, and customer experience.
• To comply with legal, regulatory, tax, insurance, and clinical governance obligations.
• To send service updates or marketing where permitted by law or where you have given consent.

Legal bases

We process personal data where necessary to perform a contract with you, to take steps at your request before entering a contract, to comply with legal obligations, for legitimate interests, and in some cases on the basis of consent.

Where we process health information, we do so only where an additional lawful condition applies under relevant data protection law, including the provision of health-related services or where explicit consent is required and obtained.

Sharing your information

We may share your information with healthcare professionals, nurses, clinicians, phlebotomists, laboratory partners, payment processors, technology providers, booking systems, advisers, insurers, and authorities where necessary to provide services or comply with legal obligations.

Retention and security

We retain personal data only for as long as reasonably necessary for the purposes set out in this policy, including legal, regulatory, tax, insurance, dispute, and clinical record-keeping requirements.

We use appropriate technical and organisational safeguards to protect data against unauthorised access, loss, misuse, or disclosure.

Your rights

Depending on applicable law, you may have rights to access, correct, erase, restrict, object to, or transfer your personal data, and to withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at [Privacy Email Address]. If you are in the UK, you may also complain to the Information Commissioner’s Office.

Updates

We may update this Privacy Policy from time to time. The latest version will always be published on this page with the revised effective date.